How are we going to feed over 8 billion people and support humanity to flourish? It’s how we are relating to and growing our food. Regenerative agriculture is the biggest opportunity and solution for our humanity’s survival. This special edition shine podcast interview is with my friends Josh and Rebecca Tickell who are producers of many groundbreaking documentaries, including Kiss the Ground. Tune in as we speak openly about their new film and in my opinion the best film I have ever seen called Common Ground.
Common Ground Film
Book Your End of Year Team Building Experience with Carley– From Triggered to Triumphs
Get 10k ears on your product & Become a Sponsor of the Shine Podcast
💡 Thank you for listening. Want to build a high trust, innovative, and inclusive culture at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes
Well Being Resources:
Carley Hauck 0:10
Hi, my name is Carley Hauck and I am host of the shine podcast. This podcast has been flickering strong since May 2019. I began the podcast due to all the research I was conducting in interviews with organizational leaders, lead scientists, academic researchers and spiritual teachers for my new book shine, ignite your inner game to lead consciously at work in the world. I wrote my book to inspire a new paradigm of conscious leadership and business that was in service of higher purpose to help humans flourish, and regenerate our planet. The podcast focuses on the science and application of conscious inclusive leadership, the recipe for high performing teams and awareness practices that you can cultivate to be the kind of leader our world needs now. I will be facilitating two to three episodes a month. And before I tell you about the theme of our season, please go over to Apple podcasts, hit the subscribe button on shine, or go to your favorite podcast platform carrier. That way you don’t miss one episode. Thank you. This season is going to be focused on what leadership skills are most needed to create a healthy organizational culture. Leadership and manager effectiveness has been deemed the number one priority for HR and 2023. And every person listening whether you have a formal leadership title, or not, you are a leader. We all have the responsibility to lead around something that we care about whether it’s at home with our family, and our communities, and or in the workplace. And onto the podcast. Hi, Josh. And Rebecca. It’s so wonderful to have you here on the shine podcast. Thanks
Josh Tickell 2:23
for having us. We’re excited to be here.
Rebecca Tickell 2:25
Thank you so much for taking this time with us today.
Carley Hauck 2:28
You’re welcome. Well, we are neighbors. And I had the great opportunity to see your new film common ground about a month ago in Santa Barbara. And I’d love if you could just introduce yourself a little bit to our listeners today.
Josh Tickell 2:51
I’m Josh to Cal.
Rebecca Tickell 2:52
And I’m Rebecca to Cal. And we’re a husband and wife filmmaking team that live in Ojai where our movie studio is, and we’ve made about 20 films on healing the environment, and also raising consciousness about our role in that and connecting to nature.
Josh Tickell 3:12
Beautiful. Yeah, good intro.
Rebecca Tickell 3:16
A lot of people know us from our film that we made that came out in 2020, called kiss the ground. And that was, you know, really a shift for us away from what we’ve been focused focusing on for many years, we’ve made many films about oil, and you know, the environment. But then all of that led us to making kiss the ground. And the film that you came in saw Common Ground is really a follow up to kiss the ground. But you don’t have to have seen kiss the ground to watch common ground at all. In fact, I feel like common ground really covers but because the ground showed, but takes it way further.
Carley Hauck 3:55
Yeah, it exposes a lot of the underbelly that that kissed the ground, didn’t quite get to. It’s frankly, one of the best films I’ve ever seen. I was so incredibly moved by it. And I already have a very strong climate activist. And she was like, yes, yes, yes. Yes. All the way in the background. So. So on that note, thank you so much for that introduction. This podcast really talks about how to be a conscious, inclusive leader. And the folks that I invite to be on the podcast are embodying that and they’re really, you know, inspired by a deeper purpose. And they’re really showing those actions in the world. And the two of you are clearly that and so, thank you. Yeah, yeah, thank you. Thank you. So what does the term conscious leadership mean to each of you? I’m so curious.
Rebecca Tickell 4:57
I mean, I don’t think I think for me Any way, you know, often, a leader doesn’t necessarily think of themselves like a leader. It’s just somebody who, at least for me is so passionate about these issues, I can’t not be vocal and do everything I can to make these issues come to light for people and to sort of share my passion and our passion with others, especially when it’s something that affects everybody. So it’s this sort of contagious passion that you share with everyone that you can possibly reach. And I think the conscious pneus part of it really is about being willing to fail, being willing to be wrong, being willing to listen, and then incorporate those lessons into sharing the passion. What would you say? Josh?
Carley Hauck 5:52
Josh Tickell 5:54
Yeah, I mean, what’s interesting about leadership is anytime you take a leadership position, you become a, you become basically a space where people’s incompletions or unmet expectations. And part of conscious leadership is, especially with environmental causes. And I’ve been involved in environmental activism since I was very young, you know, just short of being a teenager. So the better part of three decades, and I’m starting to feel like, wow, kind of like a elder. In the climate movement, you know, I see young people kind of holding up the protest signs and doing all that stuff. I’m like, Ah, that’s part of it. But in terms of it, specifically, when we deal with environmental solutions, environmental issues, and the consciousness around leadership in that space, it’s very important to look at what is going to be the reaction, because it is super easy to be like, super strident, and to say, look, you know, whatever that striking stance is, we can’t use fossil fuels, or we, we can’t eat animals or whatever it is, you know, and, and to hell with anybody else’s opinion. And that sort of that is a natural reaction to where we’re at as a species, and where our planets that that’s, that’s a that’s like a, that’s like a normal human being would react that way, it would say, we can’t do that anymore, right. But when you sort of thread the needle, and you go, Okay, we’re not going to convince everybody to live in mud huts? Wouldn’t people aren’t going to go back and be Luddites? You know, we do live in a hyper technological world that’s moving very quickly with with many demands, on most people’s time. So how do we leverage solutions? And how do we move consciousness? How do we move the narrative? How do we move society? How do we move big structures so that we have effective large scale change? And that’s a very, you know, that’s a very tenuous place to stand. Because on one place, on one hand, you could be easily criticized, well, you’ve sold out this is very corporate, you know, you want you want everyone to buy regenerative food? Well, yeah, actually, I do. And then on the flip side, it’s like, well, you’re not doing enough, fast enough. We need to, you know, uh, you know, we need to stop all carbon burning, we need to do all this stuff. That’s like, yes, and that approach doesn’t work. So taking a conscious approach to structural change means that people who are incomplete or who have unmet expectations on both sides are going to vent that. And so we as people who are working to thread the needle for conscious solutions that are both practical, realistic, actionable, large scale, and doable within our lifetime. Anybody who’s going to take that middle road, has to know that good people on both sides are going to give you you know what, for that, you’re gonna get loads of it from both sides. And so it’s a it’s a lonely place to stand in some respects. Because the strident, deep green thread of environmental activism, which has been there since the late 1960s. isn’t acceptable. That’s an acceptable community to live inside of. And the sort of conscious capitalist community which just kind of a lot of times, I gotta be honest with you pastes. Oh, we’re going to paste the regenerative logo on something we’re going to paste or sustainable. We’re going to hire a sustainability officer for are a company that sells poisons into food? It’s like, that’s, that’s like morally ridiculous, right? It’s
Carley Hauck 10:07
Josh Tickell 10:08
It’s like Darth Vader hiring a Jedi to be his Emissary. You know, like, no, it’s bad. Doesn’t matter if you hire a corporate sustainability. I
Carley Hauck 10:17
want to just summarize a few of the things that you both said, I think that’s a wonderful explanation. I heard Rebecca us talk about humility, and listening and passion, like a real passion to deliver on this purpose. And Josh, I heard you talk a lot about purpose, but also, you know, really standing in the fire, so to speak. While there’s a lot of disagreement, there’s a lot of ambiguity, there’s a lot of complexity. And, and also just staying really true to the actions you would like to have happen based on your mission based on your purpose. But underneath that, I also heard which you didn’t say, But patience, like part of being a conscious leader, especially when you’re trying to move the lever on some really big things that require changes in structure is patience. And so that brings me a bit to kiss the ground, and why you decided to come forward with common ground because Kiss, kiss the ground was wonderful. And it also took you a long time to develop that movie. And to get it to Netflix, I’ve heard a bit of that story. And the fact that it was released in 2020, when everybody was kind of stuck at home. And I think in fact, that was actually a blessing to some extent, right? Because I think well, how many people have watched it now? Is it like 100 million, something like that?
Josh Tickell 11:55
There are over a quarter of a billion people that have watched some part of the film.
Carley Hauck 12:00
That is fabulous. Absolutely Fabulous. Yeah, Rebecca, I can tell you when I say something, well,
Rebecca Tickell 12:08
I think with kiss the ground, it took us seven years to make. We weren’t talking about like new principles in terms of regenerative agriculture, that mean, that’s indigenous agriculture, that’s being adopted into modern technology. But there was no real agreement within our society within our world that we needed to have a paradigm shift around food and farming. And that’s called regenerative agriculture. In fact, people had no idea what regenerative agriculture even was an after kiss, the ground came out, there was this huge spike, you know, in terms of Google searches and definitions that were available to people about what that language actually means. So while we were over the course of those seven years, making kiss the ground, we had two children. There was no agreement around the science of that, in fact, it’s still a huge debate for people. Meanwhile, people are actually out there doing it and proving it and showing that it works. And creating biodiversity and building topsoil and creating nutrient dense food and healing their health, all the things that are the benefits of regenerative agriculture. But this idea that we have this agreement around the way that we farm kiss the ground really took this idea that we can not just sustain ourselves, but we can actually regenerate ourselves. And it brought that to the mainstream. It fell short. However, I’ve really painting the full picture, we were somewhat limited in our ability to talk about what what are some of the problems? You know, what are the what are the things that linchpins that are holding us back from really being able to create this paradigm shift and ultimately save ourselves because that’s what we’re talking about. We’re talking about building soil, reversing desertification, which we’ve been doing for the past 10,000 years through agriculture, and creating a future generations into the future where we can grow food and thrive. And so, in order to really show that fully, we had to be able to show the contrast, you know, yes, common ground, paints a picture of hope and inspires people to take action. But it also pulls back the curtain and shows what, what is the hang up here, what’s the problem and kissed the ground really doesn’t address that it also is missing, you know, inclusivity of telling the story from the indigenous perspective and including, you know, all of the voices that are in regeneration and common ground dives headfirst into that. And that’s a really important story that we felt needed to be told. And
Carley Hauck 14:49
I and I love what you just highlighted there is that you’re exposing the problem on a deeper level. You’re showing all the toxic farming practices, the way you know that But I don’t want to give away the film. But the way that the government is actually subsidizing that, and then a lot of suffering that is happening to people on planet, but you’re also showcasing the solution. And I think that’s also a really important part of being a conscious leader is saying we have a problem. This is an opportunity to solve it. These are some ideas that I have.
Rebecca Tickell 15:23
Yeah. And you know, for me, personally, I mean, we’re farmers, my Dad, come, I come from a legacy farming family from the Midwest. And I’ve witnessed firsthand the true cost of farming, the way that we’ve been farming, and my aunts and uncles, and my dad, and my cousins, all the health issues that they’ve faced, that we don’t cover my family’s story, but we do cover many farmers family’s story in the film. And it shows that suffering, you know, in here in the United States, we prop up farmers, like they’re these heroes, and they’re part of the backbone of America, when in reality, they have a five times higher suicide rate than any other profession in the US. And they’re really paying the ultimate price for the way that we’re farming today. So, you know, it’s important to have that contrast to show the light and the dark to be able to be with all of it before, I mean, that’s part of making that that that shift is being able to embrace sort of the bigger picture than what we can necessarily see in that moment. And then from that place, taking action.
Carley Hauck 16:29
Josh, do you have anything else to add? Before I go into another question, I
Josh Tickell 16:34
just in terms of, you know, going from kiss the ground to common ground, this has been a 10 year journey for us. Now, if you total it all up, since we began. And having been in the environmental activism space, for the better part of my life, you get the sense of arcs, for movements. And with kiss the ground, we were, you know, spectacularly timed to be at the forefront of the movement, you know, and you can kind of feel that wave, and it’s like, oh, my gosh, the wave has begun. But there were so many things that came out of that first film, that we felt needed more structure, needed more guidance, needed more clarity, needed more emphasis, and the movement itself needed another place, another space to move into. So we saw a fortune 500 companies getting into regenerative agriculture, as I mentioned before, by just kind of slapping a logo on what they were already doing. And we’re like, whoa, whoa, whoa, whoa, that wasn’t the idea. That, you know, you don’t get to like poison people and tell them your regenerative at the same time, like you have, there has to be a full consciousness, transparency, transparency shift. Exactly. Where does the food come from? Who grow it whose hands touched it? Did that person get paid? How did they get paid? What you know, what’s their, what’s their, they have health care, like? Everything, you have to eventually know, that’s the end goal. And if you’re not moving in that direction, then you’re not really part of the movement, you’re just kind of like leeching off of it. And so common ground in a lot of ways was like, whoa, okay, let’s set the record straight about what this thing really is, how it gets achieved. And let’s also set the record straight, as Rebecca said, about the people who’ve been doing this for a long time, and where we want to go, and with this specific idea of this new movie, will touch a billion people. And how do we want that formation to look, knowing that, yeah, three years to make a film, another three years to distribute it. And then there’s, you know, we’re already working on the third film. So, you know, continuously this arc of our lives that we’ll put into these three movies will probably be in the range of 15 to 20 years of our lives. So when when you realize that you’re putting two decades of your life into something you’re like, Okay, let’s make sure that the second chapter is moving everything in the right direction.
Carley Hauck 19:23
Oh, I love hearing the vision. And I can’t wait to see the third film.
Josh Tickell 19:28
Yeah, me too. That that’ll take a minute. It’s gonna
Carley Hauck 19:31
take a while if I can help let me know. So that brings me to another question. Which is really, you know, this grit, this resilience that the two of you have been able to really cultivate to, to stay in this to have the long game vision. And I wrote a book several years ago, I actually spent four years writing it but it came from about 10 years of applying these practices of conscious leadership and, and Josh, I know you’re also an author. So you can probably appreciate, you know what it takes to write a book. But I can’t even imagine the amount of tenacity it takes to create two films, I really highlighted nine different late leadership capabilities that support a person to actually show up as a conscious leader on the outside. And as I’m listening to you, I can already you know, hear some of them embodied, but from your own reflection, I’d love to hear, which are maybe one or two that you feel have really served you and I’ll just kind of read them forward. Self awareness, self management, empathy, resilience, humility, self belonging, which is really about self love, self compassion, self forgiveness, self acceptance, and then physical well being and psychological well being. And while they’re distinct, they work together. And when we think about our well being, and that being connected to the planet’s wellbeing, right, and the farmers well being, I mean, it’s all connected. It’s all a system, it’s all a play. But I digress out of those nine, which do you feel that you have really cultivated and have supported you, in the ups and downs of this journey and in leadership, and I imagine, it’s not easy to be working with your partner, either. I’m gonna throw that in there, even though I’m sure there’s a lot of love there. I’m sure there’s a lot of days that it’s hard.
Rebecca Tickell 21:42
You know, I with us, I feel like our working partnership is the thing that brought us together. And somehow we find that balance really well. Yes, it’s, you know, we’ve been working doing this together for 15 years. So that was sort of the thing. It was love at first sight, you know, we but we always had that natural ability to work together. It’s been sort of navigating, finding time to be husband and wife finding time for ourselves to grow, you know, it’s more of the personal stuff that, for us has been, you know, a bit of a learning curve along the way. And amazingly, like it always, we always come back together. But it’s been great. Being in a partnership through this, it’s part of that resiliency, sometimes when it feels like the world is against us, you know, we feel like we’ve got each other’s back. Like we’re back to back, you know, fighting the whole world is what it seems like sometimes. But that really does lead me to one of the things that you mentioned, which is empathy. You know, it’s easy to say, look at the big bad guy. It’s their problem. It’s there. The reason for it, it’s the chemical, it’s the rich people at the chemical companies, it’s the farmers who continue to spray, you know, it’s the corrupt government that prints chips, right. So it’s easy, it’s really easy to point the finger and sure, you know, like every story tell, every storyteller needs a bad guy. But I think, as we’ve been on this journey, especially considering my dad was a conventional farmer. And considering that we moved to Ojai, you know, to have like a peaceful, healthy, quiet life, and then to discover that this is an area that uses some of the highest volume of toxic pesticides and herbicides in the country, and Ventura County, and they’re our neighbors, and they’re the parents that our children go to school with. So, you know, a lot of like, how we got to common ground, this idea that this is something that’s for everyone, not just people who are on one side, or the other people who believe the way that I believe it’s for everyone has come from a long journey of cultivating empathy. And really coming from where do we share common ground, where’s our starting place, because just vilifying someone that opposes what we’re championing doesn’t help. In fact, it makes us less powerful, less effective, less able to really create that kind of structural change, paradigm shift transformation that we’re seeking. It’s the very people that don’t agree with us that we want to touch. Those are the people we want to reach and the only way we can get there is through getting into their world getting into their sense of why they do this and like where we share that same commitment like farmers who spray, they often come from Legacy farming families like me.
Carley Hauck 24:51
They didn’t know better, right? They didn’t know
Rebecca Tickell 24:54
what has been handed down to them. This is
Carley Hauck 24:58
in debt. So it feels It’s too hard to try something different. What I hear is this this curiosity, like, where is this person, what matters to them? What is what is going on in their world, which is, you know, definitely a part of empathy. I love that.
Rebecca Tickell 25:16
And I haven’t always been empathetic, to be fully honest, you know, like, I really had a lot of anger, as we stepped into this, you know, 10 years ago, for feeling like greed, like these, like, these people are greedy, you know, they don’t care about us, like a lot of like, they’re robbing me and my kids of our future, like, there’s no leadership in that. And so, for us to really get to the place where we are, we’re and I really feel like we are starting to really become leaders in this space in a way that we weren’t before. It comes from really holding so much love in my heart for people who are still in the other paradigm, because we can’t all enter this new paradigm without each other. We’re all in this together. And so that’s been that empathy. And then the self care, like you said, like, how can we be out there preaching this message of regeneration, meanwhile, suffering ourselves, and not taking care of ourselves and not regenerating ourselves? And certainly documentary filmmaking? It is not sort of, it’s not regenerative in nature. But, you know, that’s just one of those paradoxes that we have been transcending and are still working on and still finding that balance of how can we be the model of what it is that we want to create out there? How can we embody that? How can we authentically represent this beautiful notion of regenerating human life life on Earth, and being that ourselves and so that’s what we’re still in the practice of learning here on our farm in Ohio, and in finding that balance in our lives, with our family, with our, in our partnership with our work? You know, that’s, that’s something that’s a lifelong question.
Carley Hauck 27:02
It’s a practice. And I think you’re always refining it. So because lots of listeners are looking for tips, you know, and I love to infuse it with a practice or a tip. Rebecca, what are just some of your daily practices that help you to have empathy, and that helps you to really invest in that self care, especially in this very, I’m sure. Heightened time because you have a new film out? Yeah,
Rebecca Tickell 27:30
well, I mean, our neighbor, you know, uses chemicals and so that I’ve learned in that conversation, how we you know, how to have empathy for her how to add within our town, you know, with the parents of the kids that my daughter and son go to school with, like, just in those conversations, just taking a moment with them before I launch into whatever my agenda is to connect with them human to human heart to heart really opening myself and getting interested in their world authentically, genuinely, like really caring for them. And it even has seeped into my dreams. Like certain farmers in our town, I dream about them and I am like pulling them out of a river and wrapping them in my jacket. You know, that’s, that’s really there for me, you know, but it’s taken me some time to get to that place. And then in terms of self care, definitely, like connecting with the earth the practice of earthing so putting connecting my body to the earth and getting that very scientific electrical charge from the earth that helps my chapter five of
Carley Hauck 28:33
my book, grounding has been a practice of mine for a long time. Chapter Five is the well being chapter of my book. So
Rebecca Tickell 28:39
I made a movie about earthing. It’s called the earthing movie I used to Oh, it’s incredible. Yeah, it’s about our journey towards health, and then practicing what we preach like finding, participating in the regenerative food movement. So finding the local farmers who are actually doing the principles of regeneration and then supporting them. And, you know, we find that, especially in Ohio, where we have a high volume of pesticide overdraft, that what we eat is such a critical part of being well. So until we get everybody on board with these farming practices, you know, there is an extra level of self care that we have to take here where we live. And so
Carley Hauck 29:22
I’m gonna throw a little pin in here that I’ll come back to later because I want to I want to get Josh’s thoughts on on these leadership capabilities on which one he’s really identifying with, I’d love if you would share with the listeners the difference between organic produce that we might buy from the farmers market, and then one that is actually really derived from regenerative practices because I think there’s still a lot of yeah, they vagueness about that for most people. But that’ll come later. I’m just kind of throwing it out there because you’re speaking to it a bit right now.
Josh Tickell 29:58
Yeah, I mean, I was gonna have just like in terms of tips, sleep. And that’s something we’re always working on. Like we’re not we’re not sleep experts. We’ve had two children, they, you know, wonderful kids, but kids do destabilize your sleep schedule forever. By
Carley Hauck 30:16
Josh Tickell 30:17
69 Yeah. Wow. Yeah. Yeah. So Jedi and Athena very high energy be oh my
Carley Hauck 30:25
god, I love that Jedi and Fina. Yeah, I was
Josh Tickell 30:29
just thinking today Jedi has got a play date with legend. And I was like, man, you know, it’s 2023 When your son Jedi has a playdate with a kid named legend. And you live in Ojai clearly you’re in California when dot dot dot but but
Carley Hauck 30:46
I with a Fina? Yeah, I’m
Josh Tickell 30:49
sure. You know. So I went through a big healing crisis during distributing Chris kiss the ground. And one of the big takeaways from that for me.
Carley Hauck 30:58
I heard about that, by the way, and a podcast that I listened to that you’re on, how are you with? Rod has
Josh Tickell 31:05
no amazing? Yeah. So yeah, I had to cultivate a lot of personal care practices, you know, from meditation, to weightlifting, to swimming to just, you know, rebuilding a huge part of my neuro muscular skeletal structure. But, but inside of that, you know, the one thing I’d say is the thing that I see, especially with young people in positions of leadership, whether it’s climate leadership, or they’re, oh, man, I want to get my career going. And the film business, of course, we’re in the film business, they don’t sleep. And that four or five hours that they’re getting of sleep arrest, catches up in your 40s and 50s. Especially if you combine it with drinking, because people, there’s tends to be the cycle of like, super intense leader type people are work hard play hard type people, and I get it, trust me, I know that. But there’s the four or five hours of sleep, you know, and then you’re on caffeine, or Adderall, or whatever it is. And then it’s the party and the alcohol at the bar. And then it’s again,
Carley Hauck 32:17
you’re self medicating versus regenerating? Yeah. And
Josh Tickell 32:21
that you can do that you can do that for a while in your 20s. And you can extend it into your 30s. But the people who I see who don’t get the message, and maybe I wasn’t one of them, get into their 40s. And they’re like, oh my god, what is this brick wall called, you know, the end of my health as I knew it. But it’s deeper than that. It is, it is mental, and spiritual well being, as you go through this process of leadership, the brain actually doesn’t recharge itself properly, if you don’t sleep properly, and you will find your ability to make choices diminishes over time. So taking that time, to allow the body to do what it needs to do. And sometimes you have to retrain yourself to sleep. And that’s a that’s a process. But that to me, you know, all of that stuff is so critical. Everything you’re on your list everything Rebecca said. But personally, that’s my big lesson here, having done this, this crazy climate activist thing for for many years.
Carley Hauck 33:34
Well, and even because you’re so inspired by that purpose, and the desire for change, right? It can make shushing the mind challenging.
Josh Tickell 33:47
I get that. Yeah. Yeah. And I know, I know, climate anxiety is a thing, like, and the deeper you get into this work. You know, we’ve interviewed collectively between Rebecca and myself, well, and truly over 250 people involved in the climate, World scientists, you know, high level people, NASA people, your carbon testers, carbon, you know, everybody on the forefront of this world and when you do that, you get the information on an even deeper level than your like news feed or your podcast. It’s, it’s it’s 24/7 because those interviews never really go away. It’s that intimate, powerful time that you’ve spent with that person. And that can get urgency. It can get very daunting. Again, being able to pull away, sleep, meditate, walk, but sleep. You have to be able to recharge the mind.
Carley Hauck 34:49
Thank you so much. Those are those are great answers. I can relate to all of those. And just to share you know a little bit on my history because it might be held For and then I’d love to ask a few more questions. The reason that I really felt compelled to write my book was because of the climate chaos and the urgency that I felt. And Trump had just been elected. And I knew he was going to pull out of the Paris Climate Agreement. And I didn’t have a lot of hope for humanity. And so there’s a lot of climate science in my book as a as a greater motivation. And I was teaching at Stanford at the time, and I was teaching on the intersection of spirituality and nature and leadership. And around, I don’t know, 2013, there was this wonderful conference called connect the dots that Stanford had for one day. And they brought in these international climate scientists. And at that time, they told us, we only had 10 years, I went home that night, I had nightmares, like, and I was, I was, you know, into the climate science, but not to the extent that these scientists revealed, and I just had really intense nightmares and feelings for about three days. And I just really felt that I needed to do something I needed to act. And what came through was, was this book. And I thought that would be a way that I could use my voice, my social capital, my influence to try to shift hearts and minds. And that’s where the podcast came from, is that I was interviewing all these leaders that were actually committed to people and planet over profit. And then the podcast came through because I just had all these interviews in the cloud. So it’s, it’s always been a tenant of this podcast. So it’s, it’s really beautiful to have you both here. So the next question I’d, I’d love to ask you about is, you know, I don’t want to give the film away. But can you talk a little bit more about what you learned? And what you’ve been learning around some of these insidious incentives that government give to farmers that are not in supportive regeneration? And even how then that ties into our need for pharmaceuticals? And how that’s impacting everyone’s Well, being in the planet’s well being? I know, that’s a really big question.
Josh Tickell 37:21
I’ll try and top line it very, very, the most simple version, we can we can kind of do, right. The bay
Carley Hauck 37:30
is one word that comes to mind. Yeah. And,
Josh Tickell 37:35
you know, all of these things are intrinsically linked into a cycle, the, the way farmers operate today, the majority of us farmers, especially grain, which is 200 million acres, that’s the majority of what we farm in the US is corn, corn, soy, wheat, wheat and hay. When you, as a farmer, are planning your season, you go to the bank, and you say, Here’s everything that I need for my loan, the bank issues you alone based on the government, and the government has something called the commodity credit Corporation. It’s a quasi governmental, quasi private enterprise that can loan farmers money. And the way it works is they say, Okay, here’s the price that we give for soybeans in your area, here’s the price we give for an acre of sunflowers or an acre of wheat. If you check all these boxes, you get that money, no matter what. Let’s say you your all your soybeans fail, well, you still get the money. Let’s say you have hail, okay, you still get the money. Let’s say you’re just like, lazy, and you don’t, you just throw the soybeans on the ground, and you throw the fertilizer on them and they all die, you still got the money. So it’s a guarantee, it creates a guaranteed price floor, which essentially creates a guaranteed price market price for farmers to grow the wrong thing in the wrong way. Because if you look on the flip side, that subsidy, which is really a loan guarantee does not exist yet. For regenerative agriculture. It only exists for monocrop agriculture, where you can you literally have to check the box of here’s how much fertilizer synthetic you put on the field. Here’s how much roundup or other herbicide you put on the field. And it’s a formula and that cue card that formula card is the same card that’s taught at the land grant universities where young farmers get educated right over 100 of these universities. So they’re getting the information in the university as to exactly how to do it according to the chem ACO model and then the financial instrumentation that allows them to farm that very instrumentation that guarantees that they won’t go out of business, or assures that they will do it the way that the land grant university taught them. Which by the way, if you look at the funding for the land grant universities, well, and truly over 60% of the funding for the Ag Sciences departments in land grant universities, comes from industrial chemical corporations. And you go, Well, who are these companies? Where are they based? What do they do? Well, these are companies that take raw product, often petrochemicals, and they create specialty chemicals with them. Many of the same companies create pharmaceuticals. So there’s this kind of unholy alliance, of the companies that are creating the chemicals that gets sprayed onto the fields that become our food. That is the food that has nine out of 10 Americans be metabolically unhealthy. Six out of 10 Americans are suffering with a chronic condition that is food related. And now those same Americans go, I’m sick, I need palliative health care. What is the first thing that happens? a prescription for what a pharmaceutical, where did that come from? The same company that put the poison on the field that made you sick, is now making money off the pharmaceuticals. And the irony is, most of that money comes from taxes. So most of that money comes from us. We’re paying taxes, those taxes get routed through the farm bill to these chemical companies. And then a huge portion, one of the largest expenses of the US government, Medicaid, medical, the number one expense of Medicaid, medical pharmaceuticals. So as taxpayers, we have the most tremendous burden, because we have to fund the profits of the chemical companies that are making us sick.
Carley Hauck 42:14
Yeah, I love that you just brought all of that together. And again, you’ve really exposed it really well in the film. Being that I studied Health Psychology and Organizational Psychology. You know, I’ve always been fascinated with what creates disease, and then what is the alleviation of disease and the crops that you talked about, at the very beginning of that explanation, you know, wheat, and soy, and corn, well, those turn into high levels of sugar, which create a lot of inflammation in the body, which are more linked to cardiovascular disease to cancer. And if you add pesticides to that, then we’re just out of luck. And so, you know, when we talked about a little bit, your deeper purpose, to want to act to take conscious action and responsibility. I mean, I feel like so many people are not acting because they’re sick, because they’re, they’re numb. Right? They’re they’re just struggling to have cognition. And there’s, there’s a way that our government is actually encouraging that, therefore we don’t speak out, we don’t actually threaten the system that is causing us sick. And then there are some of us that are hallelujah. Yeah,
Josh Tickell 43:36
well, look, uh, UC Berkeley did a longitudinal study with children that are either inform working families or live in close proximity to farms in Salinas, California. And of course, this is a, you know, if you look at the Central Valley, and you look at California, it’s one of the highest pesticide regions of the entire world. And one of the aspects of the study is lower IQ over time. So it’s a, you know, people go well, causation and correlation are two different things. But inside all of the aspects, and this is, you know, these studies are, are very well done. And this is not the only thread of the study. But it it literally, we are poisoning ourselves to the point of damaging cognitive ability in children. And this is if you go well, I don’t believe that look at the incidence of gestational diabetes in the United States, gestational like in the womb diabetes, that did not exist. Pre 1950. It just didn’t exist. The incidence was almost non existent right. Now we start introducing seed oils into the diet which as you as you mentioned, you know, seed oils are these little like, corn oil, so Boy oil, sunflower oil, safflower This is what goes into the meats, and then into the processed foods, and then we eat that. That is that is the massive driver of heart disease, massive driver. Now we’re gonna go into diabetes as a result of the sugar and the fat. Of course, if you look at the pesticides, what do the pesticides glom on to? Where do they stay, they stay in fat cells, right. So again, if you want to go into the human system as a parallel for what we’re doing in the soil system, it’s very, very corollary, the difference is the soil becomes less active, like a series of neurological pathways, you can actually see the mycorrhizal fungi disintegrating and pulling apart and stopping those electrical connections throughout this, these are actual electrochemical connections, none millions of connections, in a handful of soil, you can see those connections drying up and going away. The exact same thing happens in the human body, with the human brain. And that’s scary when you realize the power of food to create consciousness to let’s not say consciousness, let’s say, to create a foundation from which consciousness can thrive. Or to pull that foundation away. It’s, it’s it’s extremely brave new world. You know, this is like Aldous Huxley, take the soma, and just go to sleep. And that’s what we’re doing with our food supply. But it’s awesome screening After screening where Rebecca and I are person after person after person come up to us and go. So I had this health thing, I had this chronic health, my kid had this helping my uncle, my dad, my mom, my cousin, and we switch them off
Carley Hauck 47:03
of conventional creating awareness. And we switch
Josh Tickell 47:07
them we watch kiss the ground, and we stop eating anything that could have passed us we did. We went 100% organic, we got to know our farmers, we went to the local you know, we source everything now very carefully. And lo and behold, all these chronic diseases, hundreds 1000s of people you’ve spoken to go away. Doctor saying it can’t be fixed, we need surgery when the operation you’re going to die in five years. I’m not saying that. It’s everything is curable. With food. I’m saying our anecdotal day to day experience at screenings for moms and dads and kids and they show us pictures. And it is undeniable that food can play a major role in transformational physical healing.
Carley Hauck 48:00
Wow, it’s been medicine. That was another course I taught at Stanford and I, I just as you’re sharing all of those stories, the impact of what you both are doing with your films. I wonder how that feels, hearing how you’ve made those shifts in so many people’s lives.
Josh Tickell 48:22
I know I’ve talked a lot. But I want to say one thing. I will say this on a regular basis. I come into this office, where we’re sitting right now and I go Rebecca, I’m quitting. I’m out. I’m done. It’s just too hard. This thing happened. I’m upset. I’m just over it. And then she or me or somebody will like be like, Hey, did you guys see this message from this mom or from this kid? And it’ll just be like, Oh, okay. All right. Okay, well, we’ll do it. Alright, fine, we’ll keep going.
Rebecca Tickell 48:57
You know, I think as the you know, we also feel that pressure of that stress of, you know, of what we’re doing to the planet, so and then feeling like what we’re doing isn’t enough, or that we’re gonna miss that window of time that we have to alter our trajectory. Right. So it’s, you know, that it’s, and that feeling is very paralyzing. And, like Josh just shared, it’s very often that personal story of somebody’s life who was changed, that pulls us out of that feeling of hopelessness. You know, I mean, I think these films are an expression of our own individual sense of overcoming that paralysis and getting into action. This is us getting into action and then see that that inspires other people to get into action. That definitely keeps us going. And, you know, it’s I think we’re all in that place of feeling that fear and feeling that pressure and fear Feeling that paralysis, especially young people, I mean, can you imagine growing up in the last two decades in a world where everybody’s telling you that we’re doomed and that climate change is happening, and this is
Carley Hauck 50:11
the number one concern for most young folks, and this is why they would be willing to take a pay cut to work for a purpose driven organization, there are more climate and clean tech jobs, a lot of startups that are being started by young people that want to have a different future. Yeah, 100%. And then,
Rebecca Tickell 50:33
and then I think, also to like, see those miraculous stories and to hear them and to know people who either weren’t farmers and then became regenerative farmers and are like, going through that process of learning, you know, because we all have to have that beginner’s mind that curiosity, like how do we do this, if we’re not going to do it the way that we’ve been doing it for the last 100 years or, you know, 10,000 years, how are we going to do this, and just the miracles that we hear from people of the biodiversity in the life and the soil that’s being built, you know, and also overcoming those challenges and working together and finding their community coming together. And then also, the farmers whose health has totally turned around and whose family now is thriving, where before they were suffering, and then to hear like a young person be like, and we get this a lot actually, like, Oh, I saw kiss the ground, or I saw your movie, and I quit, I dropped out of college, I became a farmer. And I literally jump up and down and share when I’m not because I don’t want people to go to school and get educated. But I feel like that innate wisdom that comes when you get connected to the earth, and you grow food, and you have your hands deep into that soil, and you’re breathing in, you know, those mushroom spores, and you’d like just, there’s something that awakens with us, that feels so good. And you know, maybe it’s the fact that we’re earthing or grounding. In that moment, we’re getting that electrical charge from Mother Earth, but like, you know, we take care of her, she’ll take care of us. There’s nothing more powerful than a neat wisdom that you can’t learn in school that only comes from connecting with the Earth, you know, it starts to open up. I mean, imagine if our politicians instead of sitting in boxes all day long, pavement and cement cities, were able to actually get the feet in the ground, or the people who are in the labs running the studies for Monsanto actually got their feet in the ground.
Carley Hauck 52:36
I love that you’re, you’re pointing this yes, they they have no relationship to nature, they have actually been separate from her for a long time. And I mean, I, I don’t know how to farm very well, I would really actually love to support and volunteer at some of these regenerative farms now that I’m here in the Santa Barbara area. But I do believe farming. And regeneratively, you know, is our lifeline, we have to find a way to feed all the people that are coming into existence and the problems that we’re seeing in the US, our existence all over the world. It’s the same practices. It’s it’s the same structure and systems. Gosh, there’s so many other questions and trails, we could go down, but your vision is to have a billion people watch common ground. And as we know, the farm bill is coming up for renegotiation at the end of this year. What would you really love to inspire people to act on after watching the film?
Josh Tickell 53:42
Well, first thing we want you to do is become a farmer. So yeah, do that. And what’s interesting about becoming a farmer is you can be a farmer with the intent to make $1,000 and an address. You can get a farm serial number firms from the Farm Service Agency, which opens you up to the possibility to get loans, grants, help consulting, they will send people to test your soil. It’s that’s what the USDA is supposed to do. They’re supposed to help people farm and so we encourage people to become farmers even if you just have a rooftop garden or planter box. That’s a cool thing to do. But in terms of the Farm Bill, we’ve partnered with, kiss the ground again. And they have a program called regenerate America and there is a petition to get regenerative agriculture I assigned it Yeah, I’m just go to regenerate America and and sign that petition. And
Carley Hauck 54:42
I’ll put the link in the show notes. Definitely. And And
Josh Tickell 54:45
beyond that, share the film with everybody you know, because every ticket whether this you’re listening to this podcast and the film is still in theaters, or whether the film is available online and you can buy ticket to see it that way. Every ticket is a vote for regeneration. And that’s just watching the film. You are changing the world. So that’s what we want people to do.
Carley Hauck 55:14
And I, you know, I’m aware that not everybody listening here is going to be as well versed in some of these concepts and like, what’s the Farm Bill? And why does that matter? Well, currently, we could actually shift the farm bill so that regenerative agriculture is able to happen at scale. And you showcase multiple farmers that are doing that successfully making more of a profit, healthier out of debt. I love I forgot the man’s name the farmer in Indiana room. My gosh, it’s such a badass.
Rebecca Tickell 55:45
Yeah. Yes, yeah, he’s doing regenerative organic, no till farming members of his family got sick from cancer growing up on the farm being exposed to all the chemicals that they were using in their conventional practices. And they realized not only could they save their health, but they could heal their lands and grow and grow food, they they suddenly had the we have to feed the world by farming one crop and destroying the soil in the process. Like he just woke up one day, and he started planting cover crops. And then he started having a higher yield and higher profit and his family healed. And so he’s an incredible example of a farmer who made a bold choice to practice his farming differently based on his own intuition by being connected to the land and realizing that there was a better way and then seeing that in real life. And his his story is one of many, many farmer stories in the film that all have the similar aha moments, and then these spectacular results.
Carley Hauck 56:45
So just just to share again, what I heard you say from both of you, become a farmer. Find out you know how you can get resources and education, even if you’re just able to sell $1,000 a year, or have incredible avocados on your property. Right like you all in Ohio. And I would be so curious to come and visit since we’re neighbors and definitely helps you grow. Yes,
Rebecca Tickell 57:09
our chickens and peacock are looking at us right now through the window.
Josh Tickell 57:13
Chickens are very curious as to what’s going on. And they’re very upset because the coyotes
Rebecca Tickell 57:17
have been around and I’ve been keeping them cooped up. So I set them free. I was like live for your die was the motto this morning. So good luck. Yes, become a farmer,
Carley Hauck 57:28
Simon, degenerate in America, go see the film requests to screening, you imagine that getting it out to a billion people is probably going to take a couple years. And hopefully we’ll get it on Netflix as well. that’ll that’ll help spread it.
Josh Tickell 57:45
Yeah, we’ll do it, we’ll do a big screening on Earth Day. And people will be able to buy tickets to that screen and be global. It’ll be digital, anyone will be able to watch it. And we’ll have a whole program of cool people and cool things around the film. So that’ll be Earth Day. 2024. So April 22. So check the common ground film.org website for more information about that.
Carley Hauck 58:10
And then just based on my own curiosity, because you’re exposing a lot of big pharma and big agriculture, is there any censoring that has come out, I’m curious that you’re willing to speak to and if that’s, we can cut this too, if you don’t feel comfortable, we
Rebecca Tickell 58:28
could censor the conversation about censorship.
Carley Hauck 58:32
But I’m, I’m, I’m a big fan, as you know, and you’re already doing it like speaking truth to power. That’s that’s how we hold things accountable.
Rebecca Tickell 58:40
There has been pressure, some surprising pressure, especially around we have a section in the film that’s about fake meat, and ultra processed foods. And so of all of the things in the film that we thought we were gonna get pushed back around. And honestly, that was the last thing on our lists. Like we didn’t even really consider that to be such a big issue. Considering everything that we’re covering in the film, right? We were pretty shocked at the pushback that we’ve been getting from especially people who are like in very conscious communities. It turns out a lot of people in heaven vested in Ultra processed food and fake meat. And a lot of people have bought into this sort of greenwashing around. Ultra processed foods are better for your body, they’re better for the planet, go to McDonald’s and get an Impossible Burger and you’re doing something great. And the reality couldn’t be further from the truth. And we have a very short section about that in the film, and you know, some of the big streamers. And some of the big funders and especially in San Francisco really came down hard on us for that. And so we’ve been touring the country, premiering with our full uncensored version of the film. Quite likely on at least one of the major platforms. There will be a version without the fake meat section. In it,
Josh Tickell 1:00:00
but you’ll always be able to get the fake meat section on our website. So yeah, it will always be available. May not well,
Carley Hauck 1:00:08
I’ll speak to that a little bit. It’s very interesting. So Josh ticker is the CEO of just just AG. And so that is one of the plant based egg products, it was one of the first to come to market. But he has also gotten a lot of funding in the last year to cultivate meat. And I’ve had a lot of conversations with him. He was one of the nine CEOs and companies that I interviewed, I really put a precedent on having more companies in the book that were around more plant based food. And he told me and shared it, you know, honestly, in a podcast that we did, when my book first came out that he would have no product, and wouldn’t even be interested in making an egg products if people were eating more fruits and vegetables. But he’s trying to appeal to folks that for whatever reasons, are not willing to let go of their egg consumption. And as we know, it takes a lot of water. And I don’t think that just AG is the most pristine product because it does use canola oil, it is using plastics. I’ve been vocal about this with Josh. But is it better than the alternative? And I would say this is a cleaner product than for example, some of the other ones that are out there. But at the end of the day, yeah, I see your faces, I’d love to hear. There’s
Rebecca Tickell 1:01:39
lots of great alternatives, regenerative alternatives to ultra processed, I need that or you know, like a mushroom burger. You know, yeah, there’s, there’s I just had one yesterday. You know, people just have to stop hitting the easy button, you know, and thinking that that and it because it’s not even easy. That’s the thing that’s part of the myth. And so,
Carley Hauck 1:02:02
and all of those things have trash and plastic and packaging, and that’s not helping the earth either. But is it better than a burger?
Rebecca Tickell 1:02:11
Well, I mean, we’ve had both sensitivities. Film, as we argue, you know, eating an animal that’s grown in a confined concentrated animal feed operation, that’s going to be the lowest form of well being food that you can possibly get so much suffering goes into that model, and it’s a carbon methane emitter of greenhouse gas emitter. And then you have like, the impossible beyond burger that’s using a lot of ultra processed chemicals. It’s supporting, you know, the piece monocrop, peas and soy. And it’s not really better for your health. And then you have like a regenerative bison burger that gets raised humanely. And, you know, it’s going to draw down carbon in its lifetime versus emitting carbon in its lifetime. So we do kind of go into that. And that’s, that’s sensitive for people. But what did you want to say about that?
Josh Tickell 1:03:07
Yeah, I think I think, you know, certainly I’m sharing that. Yeah, certainly in theaters, where we’ve been with a lot of people. We’ve had vegans, we’ve had plant based people, people who eat plant based diets, vegetarians, and, and carnivores, and omnivores all come up to us and say, thank you for including that section. Because we never tell people what to eat in common ground, the film doesn’t say eat this, don’t eat that. The film gives you information so that you can make an informed choice. And I think the information that was not given to people was yes, these products can be a lower carbon footprint product. That is good, right? But they contain, you know, tremendous amounts of things that are toxic for your body. That was not disclosed. And to some degree has not been a priority for those companies to find out how it would impact your body to have 50 some odd new proteins that have never been in the human body before Sure, ever in the history of humankind. So, you know, why
Carley Hauck 1:04:20
would you research on it? Why would you do
Josh Tickell 1:04:22
that research that shows that your product is actually toxic if you’re trying to sell a product? Yeah. So I think that that, I think as consumers what we’re pushing people to be as discerning, informed, informed, you know, like, like, yes, there are great regenerative alternatives. There are things made of seaweed, there are things made from you know, grain if you want to go that way. When I grew up in the environmental movement, we ate Boca burgers. It was just clear what was in them. It was like beans. Okay, it’s a bean burger. Yeah, you know. So making something Out of meat is not necessarily going to solve the world’s problems. There’s also a caloric issue. Where do you get the energy for these things and you know, it, you go down a rabbit hole of trying to industrialize nature. And it’s like, I get that you guys in Silicon Valley made computers and iPods and Apple product is really an all these inventions. You know, in Tesla’s, it’s amazing. But you can’t do that with nature. Nature’s you know, nature’s got a 2 million year head start on any human invention in that regard. It’s self correcting itself, healing itself managing, and it creates health. So our bodies Yeah, the way Yeah, and our bodies are intrinsically tied to the earth. So when somebody is like, look, I can create this widget in a thing that you’re going to eat, and it’s going to be better for you. It’s like, yeah, I don’t want you. You skipped biology one on one.
Rebecca Tickell 1:06:06
And the thing that rubs me the wrong way, which we started, which is what started we talked about earlier, which is, you know, don’t tell me that this is better for my body and better for the environment. You know, that is that hypocrisy really is one of the reasons why we called it out because, you know, it’s one thing to be like, well, this is a ultra processed burger and plant based, great, that’s honest, you know, but when you start telling moms who are looking for affordable food that’s going to be healthier for their children and better for the environment who want to do the right thing. And then you manipulate them into buying your product by telling them that’s what this is, when it clearly isn’t. That’s and then you start to believe your own sales pitch. That’s why we called it out. And I guess that’s why we’re getting some some flack for it. Yeah, well,
Carley Hauck 1:06:50
I appreciate you bringing that up front and center for people to really gain more awareness. And I think what’s entrenched in that, you know, is, again, there’s not enough information, there hasn’t been enough research. And there is a little bit of a halo halo effect, where we would imagine that it would be better, right. But I think what’s coming back to me, just as I listened to you, I mean, I, I prepare and cook the majority of my food, I’m so grateful to be living in the Central Coast area, because there’s so many incredible farmers, I go to the farmers market every Saturday, sometimes on Tuesday, I buy all of my produce as much as I can locally. And then I’m make a lot of salads, I prepare ahead of time, but that all takes time. And growing food takes time, like it’s it’s all time, which means we have to slow down and have these Uber fast times, where you know, technology in some ways is still king. It negates the ability to slow down to listen to food to listen to our bodies, and to actually, you know, really cook those foods. So I’ll kind of leave it with that question and let you both chime in and then we’ll we’ll come to a close
Josh Tickell 1:08:16
how do we prepare food? How do we deal with food? Or how do we deal with slowing down,
Carley Hauck 1:08:19
I believe, you know, or more so is when you see the complexity of we’re living in this hyper fast world where we want it fast, we’ve always wanted it fast, right, we’re being offered this product which might be plant based, it’s faster, we’re not eating, you know, an animal that’s being confined or or hurt. And the opposite of that is, you know, actually go a little slower, take more time to connect to your food to connect to farmers. So I think there’s, people have to really commit to this different way, which is opposite from, from what we’re being told, right? We have to we have to swim upstream a bit. The
Rebecca Tickell 1:09:06
most incredible thing is and this is so cliche, but to like plant a seed and watch it grow. I mean, our my our kids, they literally will go out into the yard and they’ll eat a tomato off of the vine with their teeth. And it’s the best tasting thing to them in the whole wide world. You know, I’ll plant seeds in my garden and then they’ll just sort of propagate where they want to go. And, you know, so we have like wild tomatoes and wild squash and people don’t have to have a lot of land to participate in growing food. You can trade with your neighbors, you can have food forests in your cities. You know, like we try to eat as much food that we can from as close to home as we possibly can. And that is the most nutritious food that’s the best tasting food and it’s because of the nutrition and that it tastes so good. And it’s it’s just so healing for our bodies. And for our family and for our community. It’s so restorative. It’s literally regenerative for our bodies and the planet and the soil. So I just invite people to get outside of their comfort zone, you know, like, question that your hand in the bag of chips, which I’ve been there, you know, it’s like, it’s very comforting. Sometimes to have this ultra processed food, just the way it sort of fills you up and leaves you kind of Nam. There’s something that we all are seeking when it comes to calming down our nervous system with all of this information that’s coming in. But the freedom from that is in getting outside of that comfort and being willing to explore, you know, what would it be like? If I really were to play an active role through my personal choices and healing the planet? What would that look like? What would that look like for me, and then just taking one step towards that?
Carley Hauck 1:10:58
I love that, Rebecca, thank you and I, I’m 100% on that wagon, but not everybody is and so I wanted them to hear it from you. mindful consumption is big, in a really, really having gratitude for what you’re about to eat, knowing where it might have came from thinking the farmers thinking the soil, thinking the water,
Rebecca Tickell 1:11:21
we are what we eat, and we’re only as healthy as the soil that that food
Josh Tickell 1:11:24
was grown in. Yeah. And then now there’s new conversation that we are what our food aid. So take it one step back up the line. You know, the old adage is still true shop around the edges of the grocery store, there’s almost nothing in the middle unless you need some batteries or dish soap. That isn’t good, you know. And even those things are questionable. So it’s really the fresh and the, the grown and, and cultivated. And what’s amazing is we’re seeing even in traditional grocery stores, we’re starting to see little, little like little bits of light around regenerative agriculture, we’re starting to see little things labeled. You know, we just saw the first bag of wheat flour. The King Arthur Flour is now making regenda regeneratively in the US flour. Number one, you know wheat, one of the major commodity crops, flour, one of the main things that the US eats, you know, aside from white potatoes and wheat, but it’s it’s it’s rethinking what we’re putting in our bodies, it’s rethinking what the priority is, is the priority. Spending time watching TV? Or is the priority being on your news feed and doom scrolling? Or is that
Carley Hauck 1:12:48
what is really nourishing? Yeah, is the priority taking
Josh Tickell 1:12:51
that five minutes and rethinking the shopping list and actually building the list so that as you walk around the grocery store and the farmers market, you’re actually getting the things on the list and you’re taking the journey of nutrition that your family is going to take over the course of the next 34567 days. And, and and a lot we get a lot of pushback people are like, Oh, it’s too expensive, I can’t do it. I grew up on food stamps, I grew up in a very poor household. And now in California, most people who have EBT or food stamps, you can double your money at a farmers market. And I’ve never once seen a farmer say no. If somebody said hey, can I can I get a few more oranges for five bucks? Or could I do a work trade? Can I come work on your farm for an hour for produce for my family? Never once have I seen a farmer say no to that. So no matter where you are on the socio economic spectrum, there are ways to do is we have a free food guide, by the way on common ground film.org. It’s on the website, free food guide. You don’t have to put your email address and you just download it. It’s right there for you. So we’ve spent a lot of time thinking about this. And I firmly believe that every family no matter where you are, can take the journey toward a healthy regenerative diet.
Carley Hauck 1:14:16
Love it. Love it. Well, that feels like a perfect place to end. Is there any other thing that you want to share before we say goodbye?
Rebecca Tickell 1:14:27
Thank you for having us with you today. And thank you to your listeners for sticking with us all the way to the end. If you’re still listening, you’re truly what the world needs right now. You’re somebody who can go out in this moment and literally be the catalyst for the regenerative movement thriving. It’s it’s up to each one of us. So you know, I don’t want to put all the personal responses sponsibility on you, but it is well and we
Josh Tickell 1:14:53
don’t have to do it. You don’t have to do it alone. Join a community join the common ground community we’re on social Common Ground Film, Instagram, tik, Tok, YouTube, LinkedIn, Facebook, we’re on all of it, as well as the website, common ground film.org. We’ve got a growing and vibrant community. And we’re bringing out more resources for people all the time. Wonderful.
Carley Hauck 1:15:14
Well, thank you so much for your leadership and your service. And it was delightful to get to talk to you both today.
Josh Tickell 1:15:22
Thank you. Thanks for having us.
Carley Hauck 1:15:26
Thank you, Josh, and Rebecca, for your leadership service and this wonderful conversation. How are we going to feed a billion people and support humanity to flourish. It’s how we are relating to and growing our food. regenerative agriculture, as you heard is the biggest opportunity and solution for our humanity’s survival. I’m leaving links in the show notes to many of the calls to action Josh and Rebecca spoke to, but the most important one is to go to regenerate america.com and sign the petition. So we can get regenerative agriculture funding, and supported at scale on the farm bill. As you heard, we can all be leaders now. Regarding something that we care about, it is the great opportunity and responsibility that each of us have in this lifetime. Our life is a gift. So what would you like to put your life towards? What do you love that you would fight to protect? And how can you bring your unique gifts and talents to work your community, or your family for the greatest good. This is why I wrote my book shine, ignite your inner game to lead consciously at work and in the world. And if you’re seeking a great end of the year read, and to really help inspire you and your next steps for how you can lead and be of a change around something you care about. Then go ahead and order my book, or listen to the audio book, it was voted one of the top 10 books in 2022. By mindful magazine, the link is in the shownotes edition. Additionally, as we come to the end of the year, or you’re thinking about preparing for q1 of next year, you might be imagining ways to support your team to connect, to collaborate to innovate. And one of the biggest problems that we have, as we’re trying to do all of those things is human conflict. It’s just part of relationship. The old we’re going too fast. And we’re trying to lead in the face of a lot of complexity, which is the new norm of our world in our workplace. It can be hard to create that trust, that collaboration, that connection. And so I have designed an incredible team experience, titled going from triggered to triumphs. And I’m offering this in partnership with Team braderie. The link for this team experiences in the show notes, and it will support your team to quickly and confidently have the skills to navigate conflict so that you can connect, collaborate, come back into a space of psychological safety and trust and really be the team that everybody wants to join and no one wants to leave. I’m also happy to design and customize training and development team experiences specifically to subjects that will align with your team’s goals and business objectives. Please reach out to me to speak more happy to book a free consultation with you. Lastly, I am interested in joining a company internally to direct learning leadership and culture I am interviewing now with the right team and company. And if you’re looking for someone to create the strategy, direct the team deliver and really create programs and processes that will contribute to a healthy organizational culture and a purposeful company then I am your person. I would love to be connected to new people and opportunities for this role. Thank you so much for supporting my ask. And for those of you that are interested in getting During the eyes and ears of 10,000 HR professionals and leaders on your product, please reach out to me for sponsorship opportunities with the shine podcast. If you enjoyed this episode, please share it with friends, family or colleagues. We are all in this together and sharing is caring. I have two final episodes left of the shine podcast before we wrap up this year and you do not want to miss them. Until we meet again, be the light and shine your light. Thank you